Kevin Yuan

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About the Logo of Kevin

Honestly, it’s been a long time since I seriously thought about designing a logo—I just didn’t have the need. The logo for my company website was designed by a good friend. One evening after dinner, while pondering the website’s development, I casually doodled on paper. A sudden idea inspired me to give it a try, and that’s how this logo concept came to be.

When finalizing it on my computer, I incorporated the concept of positive and negative space, cleverly hiding the letters “Kevin” within a logo that resembles the letter “i.” The “i” represents me—please ignore the crown; it’s just a nod to my vanity. In my world, I’m the King.

I’m delighted to share this short article as the first blog for the new website, and I hope it marks a fresh beginning.