In 2019, I chose Shopify for my e-commerce website due to its simplicity and robust plugin ecosystem. Its one-click integration and growing customization options allowed me to focus on promoting Dehua ceramics. Shopify continues to empower my business, proving itself an invaluable tool for entrepreneurs.

Returning to Dehua in 2017 reignited my passion for its ceramic heritage. Inspired by Kintsugi and ancient artistry, I launched Best Ceramics in 2019 to share the excellence of Dehua’s white porcelain. Five years later, this journey continues, fueled by tradition and your support.

Five years into my teaware brand journey, I’ve learned the importance of diversifying beyond social media. Shifting focus to SEO and content marketing has strengthened my brand’s independence and connection with customers. This blog shares lessons from challenges and successes, including planning impactful campaigns like this year’s Black Friday promotions.